Are Travelers Interested Of Wine Tourism For New Zealand...

My Research article is about ‘Are travelers interested in wine tourism in New Zealand’. The article has been taken from scholarly journal which contains all relevant information including abstract, literature review, methods, finding, limitation and conclusion followed by references. The article elaborates and experiences a wide range of information that is useful for researching wine tourism in New Zealand. The research method used in the article is Questionnaire, which was directly distributed among people travelling from north to south island of New Zealand. The ferry terminal of Wellington was the location selected for the process of investigation, the response in the views on wine tourism participation educe in large numbers. The research method used has both qualitative and quantitative approach. The researchers observed only certain days where the questionnaire can be distributed, which described a potential limitation of selecting a quantitative approach. Questionnaire was included with qualitative components in the form of open ended questions to indicate the respondents to describe their view on winery visit and mention their comments. Articles Findings The findings were mentioned that, the New Zealand wine and wine tourism were common among domestic travelers compared with the international travelers, due to lack of knowledge about the wineries. Least attraction was seen from the younger visitors visiting the vineyards. It is also seen that the wineryShow MoreRelatedLodging Inductry24737 Words   |  99 Pagesfor Hospitality and Tourism CHAPTER OVERVIEW This chapter begins by explaining the business philosophy of marketing. Marketing is not a function that is only carried out by the marketing department, but rather a way of doing business. The main focus of marketing is the customer; this customer orientation must be integrated throughout the organization. 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